What is ‘conventional’ agriculture?

Agriculture faces many challenges. In both public discourse and the scientific literature debates about future are increasing framed in terms of ‘alternative’ versus ‘conventional’ agriculture. this paper we critically examine framing, seek to understand how term conventional has been is being used. We argue that category agriculture little analytical purchase, its use part a strategy homogenising, normalising othering. effect, weaponised. This helps explain sterile unproductive nature much debate agricultures. A more productive approach focus on where different farming systems can contribute sustainability • The ‘conventional agriculture’ widely It hides immense diversity within weaponised no purchase. Simplistic dichotomies cannot help cause greater sustainability.